This is the new “How to Ride a Cable Car” sign here in SF. Though to my eye it looks more like the storyboard for a choreographed musical number taking place on the streets of the City. And frankly, judging from the highly theatrical moves of that red stick-figure, I think this whole routine was modeled on one of my elaborate and flamboyant journeys on the California Street cable car…
It reminds me of this glorious and vaguely racist old chestnut:
It's a Complete Outrage 