As with everyone, my email box has been filling up with sales, discounts, free shipping and various other come-ons to induce to buy things online during this, the greediest of seasons. But for some reason this subject line really stood out:
Take 8% on Select Rifle Scopes During Our 12 Days of Christmas Celebration!
Because really, what better way to celebrate the birth of Our Lord than with accessories for high-powered firearms? Though I have to confess, my first response had nothing to do with whether or not rifle scopes are an ideal Christmas gift (à chacun son goût, as I like to say). My immediate reaction was “8%? That’s it? You think 8% is enough of a discount to get me to buy whatever it is you’re selling? Unless it’s an additional 8% off of a deep markdown, no – just no. Absolutely not.”
8%. For shame.