Relaxing after work last night, gettin’ my Jeopardy on, when a couple of commercials played back-to-back.
First, this, for Extended Stay America:
Just terrible. I guess it’s supposed to be funny? But what a trite choice of a song. Plus the main dude looks like a potential serial killer and/or child toucher and has an extra-cray gleam in his eye. It’s unsettling to say the least and I would steer clear of this hotel chain if this is the caliber of the other guests. Plus the features they’re singing about? Free wifi? Tap water? It’s not exactly sexy – but then I guess neither is spending weeks and weeks in a hotel adjacent to a business park.
Then, this, for Power Ball’s arrival in Cali:
Amazing! Beautifully shot, the score is perfect, it’s fun and fantastic at the same time. Alludes to the wonderful thought of winning the lottery without bludgeoning the viewer over the head.
So what’s my point here? I guess just that despite most commercials simply being ordinary and many being just awful, there are some agencies out there producing some really cool commercials. Well done, David & Goliath!